Lots of people keep asking me why the logo of our skateboard wheel company looks like a rhombus.
Well, the thought I put on this logo until we get there was insane. At least in my humble design experience.
When the idea of a wheel company came to table, we decided to put our efforts towards to what we believe would represent it in the best way.
First question was, -What is the most iconic story about a wheel in the human kind? Well, quite obvious, it's invention.
When the fact that the first wheel potentially came out of a rock, the name Stone Wheels, organically came up.
Once the name was there, the most challenging part flourished, the symbol. The symbol had to match what our brain thinks of the first wheel ever created without losing the fact it has to be a perfect circle.
I saw an interesting approach used by Twitter in their logo creation, using simple geometrics to form something meaningful and easy to remember. I decided to use a little bit of that technique.
Look how cool the technique look like without the final graphic.