El Señor de Los Cielos is a Mexican TV Show with around 300 episodes in 3 seasons only. As the show was broadcasted at open TV, it couldn't show all the hot peaks (sex/murders/offensive language).
When we noticed the amount of episodes we knew we should use that in our benefit. So we created the tagline "A que no te la acabas" which means "You won't be able to finish it all" It's a Mexican slang for a type of challenge, daring people to do so.
And to bring the spots to life we used the main actor, Rafael Casillas, many faces and sayings. This way we could convey the evolution of the character in all the seasons, exposing all the content that was censured throughout the show.
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